4. Work Package – Public Relations & Knowledge Transfer
Public relations is central to MOOReturn: It helps people understand the transition to rewetted bogs and helps shape the process transparently. The transition from drained to wet bog areas affects agriculture, landowners, policymakers, the scientific community, and society equally. To promote this, the Michael Succow Foundation, Waterwork of the Future, and the DBFZ rely on dialogue formats, events, digital resources, and regional communication. In this way, they share knowledge, foster exchange, and build acceptance for new approaches to peatland management, while linking climate protection, regional economic growth, and societal perspectives.
Priorities of fthe Public Relations und Knowledge Transfer
Regional Public Relations & Knowledge Transfer
When a Region Charts a New Path Together
In Malchin, something bigger than a research project is taking shape: this is where people come together to help shape the future of their peatland landscape themselves. Farmers and landowners sit down with local municipalities, businesses, schools, and interested citizens, exchanging ideas about a transformation that affects their home directly.
On guided landscape walks, people experience the rewetted peatlands with their own eyes. At events and dialogue formats, questions are raised, experiences are shared, and new ideas take shape. Educational programs open up the topic of peatlands to young and old alike, making complex knowledge tangible and easy to grasp.
At the heart of it all lies the Waterworks of the Future in Malchin. It is the place where all these threads come together: knowledge is passed on here, the region's key players connect here, and new project ideas are born here.
Out of countless individual encounters, something bigger grows: climate protection and regional value creation come together into a shared vision, one for a region taking its future into its own hands.
Regional information is available in the Malchin Official Gazette
Nationwide Public Relations & Knowledge Transfer
From Malchin Out into the World
What takes shape in Malchin does not stay in Malchin. The DBFZ and the Michael Succow Foundation carries the experiences, findings, and practical knowledge from the region out into state and national networks, to the very places where the future of peatlands is being decided.
To bring science, politics, administration, and practice into dialogue with one another, the project opens its doors: at field days, interested visitors can experience the results from Malchin firsthand. Expert events and dialogue formats create spaces for exchange among equals. And through political networking, the project's findings find their way to where recommendations for peatland climate protection and paludiculture can truly make an impact.
This direct exchange is complemented by both digital and traditional communication channels: the project website, social media, press work, as well as information materials and publications carry the story of MOOReturn further, beyond the region itself.
In this way, a regional project becomes part of a much larger task: sharing experiences, passing on knowledge, and working together to advance the sustainable use of our peatlands at the state and national level.
